The 16th Guangzhou Hotel and Catering Industry Expo grandly kicked

off: a grand feast of the entire industrial chain ignites a new ecosystem of

catering in South China   

On May 15, 2025, the 16th Guangzhou Hotel and Catering Industry Expo and Guangzhou International Catering Ingredients Exhibition (CRE Guangzhou Catering Expo),

the annual grand event of the catering industry in South China, grandly opened at the B Area of the China Import and Export Fair Complex.

As one of the largest and most influential exhibitions covering the entire catering industry chain in China, this year's exhibition takes "Linking the Entire Industry Chain

and Empowering the New Catering Ecosystem" as its theme.

It attracted over 2,000 exhibitors from more than 100 countries and regions around the world and more than 50,000 professional visitors, setting off an industry craze

on the first day.

Full industrial chain closed loop: Diverse collisions from the field to the tip of the tongue

The exhibition area of this event reaches 80,000 square meters, covering nine core exhibition areas including high-end ingredients, ready-to-eat meals, smart devices,

and central kitchens, forming a "one-stop" procurement ecosystem.

- Intelligent technology empowers traditional catering: The central kitchen hall showcases over ten innovative technologies such as intelligent sorting systems and digital

cooking robots, driving a revolution in kitchen efficiency.

The smart catering experience area allows the audience to experience the "futuristic feel" of unmanned delivery robots and AI ordering systems on the spot.

The integration of global and local ingredients: The seafood and aquatic products pavilion offers a "24-hour direct delivery from origin" cold chain solution,

and the compound seasonings exhibition area gathers over 2,000 flavor formulas from around the world.

The geographical indication special zone established for the first time by institutions such as the Agricultural and Rural Affairs Bureau of Chenzhou City

Then promote cross-regional cooperation on characteristic ingredients such as "Hunan products entering Guangdong" and "Guangdong products

leaving the province".

The exhibitor lineup is star-studded: food giants and tech up-and-comers are on the same stage

The exhibition not only brings together leading food industry enterprises such as Haitian Flavors and Jianghan Rice, but also attracts equipment and

supply chain enterprises like Xintong Machinery and Shengyang Food to participate. The purchasing delegation of the Korea Chain Restaurant

Association on-site identified three suppliers of smart kitchenware.

It is planned to invest 30 million yuan to upgrade the equipment.

In addition, more than 20 exhibition groups, including the Yan Association and the Jiu Association, showcased regional characteristic products,

forming a diverse matrix of "international brands + local characteristics".

Industry Trend Outlook: Digitalization and Events Drive New Growth

On the first day of the exhibition, three authoritative reports, including the "2024 Guangdong Catering Top 100 List", were released, revealing

the potential market with a growth rate of over 20% in the sub-sectors such as ready-to-eat meals and group meals. The National Modern Innovative

Cooking Competition held concurrently set up a special track for ready-to-eat meals.

More than 120 teams competed;

The Hunan Cuisine Master Competition innovates a scoring system of "traditional techniques + modern equipment", promoting the integration of

skills and technology.

Online and offline integration: Dual-track model ignites traffic

The exhibition innovatively adopted a dual-track model of "official live streaming room + offline exhibition exploration", and was live-streamed in real time

through platforms such as Douyin and wechat Video Account, achieving an average increase of 30% in brand exposure. The online order volume of

some enterprises increased by 50% year-on-year.

In addition, the "Catering Supply Chain Big Data Platform" generated 12,000 supply and demand matches on the first day.

Accurately match procurement demands.

Future outlook: Driven by both policy and market

As a key event of Guangdong Province's "Service Consumption Season", the exhibition is expected to drive over 1 billion yuan of new investment

in the catering industry for the year. The Bureau of Commerce of Guangzhou City stated that through the "integration of exhibitions and cities" mechanism,

it will further enhance the reputation of the "Food in Guangdong" brand.

Promote the global layout of the catering industry.

The 16th CRE Guangzhou Catering Expo is not only a grand trade event but also a barometer of the industry.

From direct supply from the fields to smart kitchens, from local specialties to global flavors, this exhibition is taking on the posture of

"full industrial chain + all-scenario innovation"

Lead China's catering industry towards a more efficient and intelligent future.